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FSBO Leads
FSBO homeowners are motivated sellers trying to go it alone. With the right approach and consistent outreach, you can show them the value of working with a professional.
FSBO homeowners have made the decision to sell. You don't need to convince them — you just need to show them why working with you gets a better result.
According to NAR, only 7% of home sales are FSBO — and FSBO homes sell for significantly less than agent-assisted sales. The data is on your side.
The majority of FSBO sellers eventually hire an agent. If you've been consistently in front of them with helpful information, you're the obvious choice.
Many agents overlook FSBO leads because they assume the seller doesn't want help. That means less competition for agents willing to put in the effort.
Lead with data, not ego
Send a market report showing recent comparable sales. Let the numbers make the case for hiring an agent.
Offer something free
A free home valuation, professional photos, or staging consultation. Give before you ask.
Be persistent but respectful
Plan a 5-7 touch campaign over 60 days. Many FSBOs won't convert on the first contact — but they will on the fourth.
Address their objection
They're selling FSBO to save commission. Show them the net difference when agent-listed homes sell for more.
Use multiple channels
Combine direct mail with a follow-up door knock or phone call. Multi-channel outreach dramatically increases conversion.
MoveLead identifies FSBO properties and gives you everything you need to launch a targeted direct mail campaign in minutes.
Join real estate professionals who are already using MoveLead to find leads and close more deals.
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